Your company has been competitively wise and has developed and launched its web site. A very value-adding step for your business-we agree, in today's world of competition and the web powering the backend and front end of every business, Internet presence is of utmost importance. From acquiring new business to retaining old customers, Brand building and online orders powerful market penetration to information dissemination -the Internet is touching every aspect of business.

As we see it, you understand the implications the Net has on your business, both as a competitive threat and as a profitable opportunity. You deployed a web designer to build your web pages which suit the customer's eye aesthetically and which display all the information and Products/Services you offer. That makes your Internet presence complete right? Wrong.


What good world a world-class showroom is if it attracted no customers? Similarly, we understand that a web site is a good step, but world not be harnessed to its hilt the time it is promoted. How would your customer ever enquire about your services or place an order for your product through the Net if he never visits your site? Your site may be pretty, content rich and technologically sound but it will be of any use only if it gets an opportunity to interact with a customer. Most companies and professionals are now following a three step process towards a web based business model -



In spite of being the most powerful reach out medium ever made, the Internet has an inherent weakness of being too connected to be able to bring the customer to your web site if you follow the general pattern of business on the web. Even the most high-powered web site would fail to succeed if it does not attract the targeted audience. It's like a plush office with no walk in customers!!

In short, looking at the cost-benefit analysis of web business it would be clear that Promoting your web site is equally important as Developing your web site.


NeTraffic

Converting web sites to Profit Centers

Ever thought how your nearest competitor is doing brand building and rapid customer acquisition through his web site, while your web presence merely adds a URL to your brochures and cards? You spent a reasonable amount to be able to compete on the Net but have not seen too many results coming through. The whole world is doing profitable business on the Internet, so why is your site dormant?

We at MuMMy Software have answers to these queries. With a history and clientele of over One Hundred and fifty projects across Northern India, MuMMy Software understands the need to draw the targeted traffic to its clients' web sites. Also being a professional web development company, our team has complete insight into every aspect of e-business and how it can be made vibrant and profitable. We assist clients from not only conceptualizing their sites and designing them, but also go all the way in promoting the site so as to draw maximum mileage. Years of industry experience, research and study helped us devise the NeTraffic Model- the key to strategic e-business and profitability.

The NeTraffic Model is a blend of Online and Offline promotional methodologies, which have been structured together in the most value-adding manner. It must be emphasized that the Model is altered and customized for each individual client, depending on the clients business. However, the basic formulation and strategy of the Model remains the same.

NeTraffic draws its advantages by harnessing both the 'Pull' and 'Push' Strategies of Web marketing and promotions. This ensures a two-way promotional campaign for your site - attracting customers from across the web and reaching out to customers in a directed manner. Both the strategies have been described as follows -

Pull Strategy of Web based Business Development -
This in simple terms would mean getting as many customers as possible to your web site everyday. Now how does that happen? How does your customer locate your site and visit it? The answer lies in a juxtaposition of methods and tactics to ensure high visibility and penetration of your site.

Search Engines -
Search engines are certainly one of the best inventions mankind made. Looking for something? Go type in a key word on Rediff.com and you will get hundreds and thousands of responses for your query. It has been proven worldwide that a majority of business referrals and generation on the Internet comes via the channel of search engines. No matter what business you are in, there would be thousands of prospective customers looking for your product/service on these search engines. But they have not reached you so far because you are not present on a search engine! Now imagine being present on the first page of any search engine. Whenever a customer types in or searches for a key word that has your business interest (e.g. if he types Indian Travel and Tour, when you are a travel company) - you reflect among the top ten answers to his query! Which means that you are on top of an interactive web based directory. You are now reaching out to customers whom you have never reached so far and who have got no reference about you. It is like converting the web space into a virtual marketing office for you.

The leading search engines comprise names like Google, Alta Vista, Rediff, Indiatimes, Yahoo etc.

How MuMMy Software converts your site into a revenue earner through Internet Search

Search Engine Analysis - Here the Search Engine Specialist team at MuMMy Software assesses the compatibility of your existing site with search engines. This requires extensive study of each individual search engine and web crawlers' behavior. With this research complete, a strategy for search engine registration and optimization is designed.

Keywords, Meta tags and Gateway Pages - These are the various tools and techniques that are finalized for your site. This would entail coordination between MuMMy Software and the client to arrive at the final set of registration patterns.

Website Optimization - This is the essence of the entire search engine promotion strategy. Your website would be revamped and redesigned keeping 250 optimization rules as per international standards in mind. This parameters compliance is done by specialized web designing manpower. Moreover, the designing is done with an attempt to cause minimum change to your website's look and feel. All pages are displayed on a test launch for client approval before they are finally uploaded on the servers.

Search Engine Registration - The next step towards the implementation of the plan involves registration with over 1500 international search engines. This stage demands automated as well as regular manual registration of the site. The registration is done with numerous world -class search engines like Google, AltaVista, Yahoo, Rediff, Indiatimes, AskJeeves, Looksmart, Khoj etc. to give your site maximum reach and coverage.

Registration Follow-ups - Following up the registration process deeply effects the success rate of the project. This not only involves regular maintenance of the registrations but also monitoring the progress of the site on a daily basis. This process goes on not only till the site gets registered among the top pages but also afterwards.

We take pride in emphasizing that MuMMy Software is one of the very few companies in the country to possess the ability to offer such a focused web promotion plan.