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About
e-catalogues :: |
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An
e-catalogue is an online presentation
of information on products
and services that are offered
and sold by an organization.
For organizations having a
range of products or services,
putting its catalogue on the
Internet is not a difficult
task. One option for using
these catalogues is to place
them on an electronic marketplace
for the purpose of conducting
business over the Internet.
Electronic marketplaces (or
e-marketplaces) are described
in the next section. |
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E-catalogues
versus Hard-copy catalogues
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An
e-catalogue has many advantages
over a traditional hard-copy
catalogue: |
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it
can be updated more efficiently
and cheaply as the publishing
process is faster and there
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no printing
and paper costs |
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price changes
and availability can be updated
immediately a new product or
service becomes |
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available or
there is a supply issue with
a product or service |
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it is available
to customers anywhere in the
world, 24 hours a day, seven
days a week |
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coupled with
an online payment system, it
encourages sales and assists
cash-flow |
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through
the use of cross-links and
product-to-product association
the catalogue can |
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automaticallyencourage
users to purchase additional
products (cross-selling) and
more of a |
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product or service
(up-selling) |
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it
can improve access to product
catalogues by standardizing
content and providing multiple
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search criteria
so that users can find it easily
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it can provide
images and diagrams to demonstrate
product features.
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